Fertility treatment planning, insurance and costs
May 11, 2025
In today’s episode, I interview Dr. Christy Lane and Laura Macdonald, the founders of Flora Fertility, an innovative insurtech platform aimed at providing affordable and accessible fertility insurance for Gen-Z and millennial women. The company offers a proactive insurance model that covers fertility treatments and supports women through personalized lifestyle interventions. Their approach focuses on early intervention, community support, and addressing the financial barriers to fertility care. Both Christy and Laura emphasize the importance of understanding one's body, reducing stress, and taking a holistic approach to fertility. Listen in as we discuss how they are empowering women like you by providing financial security and resources throughout a woman's reproductive years.
Episode Highlights:
- Discover why the current system fails so many, and how Flora’s personalized approach is flipping the script on fertility benefits
- Learn how Flora’s unique underwriting process could open doors for women ages 20–34-and how your lifestyle might tip the scales.
- Can small lifestyle tweaks truly boost your fertility?
- Uncover the surprising science behind stress, nutrition, and exercise-and how Flora’s model turns these insights into action.
- Get insight into a future where fertility insurance is community-driven and truly supportive.
- Hear the founders’ bold vision and their advice for anyone navigating the fertility journey.
Guest Bio:
Dr. Christy Lane and Laura McDonald are the co-founders of Flora Fertility, the first InsurTech platform redefining access to fertility care with affordable and accessible insurance coverage, for Gen-Z and Millennial women. Dr. Lane has a deep background in insurance, while Laura has helped educate thousands of women and support their path to financial freedom. Today, they're innovating to meet one of the largest challenges for women: infertility.
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Related Links:
- Claim Your 50% OFF The Get Pregnant Program Here (limited time only)
- Apply for Private Fertility Coaching with Nora here
- Website: heyflora.co
- Instagram: @heyflorahealth
- Dr. Christy’s LinkedIn: christyclane
- Laura’s LinkedIn: laurajaynemcdonald
Grab Your FREE Resources:
- Just starting your TTC journey? Download my Eat To Get Pregnant Guide
- Having trouble getting and staying pregnant? Download my Top 3 Things To Do When You’re Not Getting Pregnant
- Wondering what supplements to take to help you conceive? Download my Fertility Foundations Supplement Guide
Please Note: The contents of this podcast are for educational and informational purposes only. The information is not to be interpreted as, or mistaken for, clinical advice. Please consult a medical professional or healthcare provider for medical advice, diagnoses, or treatment.
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