The all in one fertility treatment app

In today's episode, I interview Irene Alvarado, a software engineer turned entrepreneur, whose personal fertility journey led her to develop the Berry Fertility app, a true game-changer in patient-centered reproductive care. From experience with egg freezing, Irene saw firsthand just how overwhelming the clinical logistics, medication schedules, and data tracking could be. That’s why Berry Fertility focuses on tackling these real-world challenges head-on, streamlining the way patients organize their medication routines, manage critical treatment data, and interface with complex protocols during fertility treatments.​

Beyond just education, Berry Fertility empowers users to coordinate timing, access clinical resources, and seamlessly track every step of their treatment cycles, all in one intuitive platform. This episode is a must-listen for anyone seeking clarity and support on their fertility journey while preparing for or going through fertility treatment.

Episode Highlights: 

• Nora sits down with Irene Alvarado, founder of Berry Fertility, whose personal fertility journey sparked an innovation now empowering women everywhere.
• Discover how Irene’s tech background shaped her mission to reimagine one of the most emotional and complex parts of women’s health.
• Learn what makes Berry Fertility more than an app, how it brings clarity, control, and calm to every stage of treatment.
• Get behind-the-scenes insights into choosing a fertility clinic and the surprising factors that matter most when starting treatment.
• Hear how the Berry team is breaking financial and accessibility barriers to make fertility support more inclusive.
• Irene will leave you with honest, heartfelt advice for anyone navigating the ups and downs of fertility.

Guest Bio:

Irene is an engineer and founder based in San Francisco. Currently the CEO of Berry Fertility, she’s an engineer who decided to pivot her career and specializes in a tech start up in trying to conceive and going through fertility treatment.  Outside of work you can find her long distance train running in the hills around the Bay area. 

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Related Links:

• Get on the waitlist for the Fertility Treatment Prep Program Here
• Website: berryfertility.com
• Coupon discount details for the Berry Fertility app below:
• iOS App, click here for your 40% off from the yearly subscription
• Android (3 months free on the yearly subscription): use promo code NATURALLYNORA at checkout 

Looking For More Support?

• Need 1:1 coaching? Apply for Private Fertility Coaching with Nora here 
• Looking to do it on your own? Click here for a collection of Nora’s best self paced programs to help you get & stay pregnant

Grab Your FREE Resources:

• Just starting your TTC journey? Download my Eat To Get Pregnant Guide 
• Having trouble getting and staying pregnant? Download my Top 3 Things To Do When You’re Not Getting Pregnant
• Wondering what supplements to take to help you conceive? Download my Fertility Foundations Supplement Guide

Please Note: The contents of this podcast are for educational and informational purposes only. The information is not to be interpreted as, or mistaken for, clinical advice. Please consult a medical professional or healthcare provider for medical advice, diagnoses, or treatment.